Renata Monteiro Soares

Short Academic Bio

Renata Monteiro Soares is a researcher in Media Literacy Education and a PhD candidate in Communication at the Faculty of Communication, University of Brasília (UnB) (since 2023). She is a federal public servant at the Federal Institute of Brasília (IFB), where she works in institutional communication and educational projects.

Her academic interests lie at the intersection of Communication, Education, Media Literacy, and Democratic Engagement, with a particular focus on youth, digital media, and educational innovation. She holds a Professional Master’s degree in Innovation, Communication, and Creative Economy, a Bachelor’s degree in Social Communication, and a Teaching Degree (Licentiate) in Pedagogy.

She has undertaken academic and professional training experiences at the Erich Brost Institute (Germany) and at Language Studies International (United Kingdom). Her work combines research, public policy, and applied communication practices in educational and institutional contexts.

Education

PhD in Communication (in progress)
 University of Brasília (UnB), Brazil
 2023 – present
 Research Project: Media Literacy Education for Upper Secondary Students at the Federal Institute of Brasília

Professional Master’s Degree in Innovation, Communication, and Creative Economy
 Catholic University of Brasília (UCB), Brazil
 2019 – 2021
 Master’s Thesis: A Conceptual Plan for the Innovation Showcase of the Federal Institute of Brasília for the Press

Licentiate Degree in Pedagogy
 Universidade Paulista (UNIP), Brazil
 2015 – 2021
 Undergraduate Thesis: Podcasting as a Pedagogical Tool

MBA / Graduate Specialization in Marketing
 ESPM – Escola Superior de Propaganda e Marketing, Brazil
 2000 – 2002
 Final Project: Strategic Marketing Planning for the Company “Mel do Sol”

Bachelor’s Degree in Social Communication
 Centro Universitário de Brasília (UniCEUB), Brazil
 1996 – 2000
 Undergraduate Thesis: Endomarketing as a Public Relations Instrument

Academic and Professional Experience

Federal Institute of Brasília (IFB) – Directorate of Communication
 2015 – present
 Development and coordination of projects in press relations, institutional communication, and social media. Media relations management and strategic communication with internal and external stakeholders.

Government of the Federal District – Civil House
 2015 – 2016
 Public Relations Officer.

Ministry of Social Security, Brazil
 2008 – 2010
 Coordinator of Public Relations and Ceremonial. Advisory role to Ministers of Social Security.

WHD Comunicação, Brazil
 2006 – 2007
 Communication planning and consultancy.

Centro Universitário do Distrito Federal (UnDF)
 2005 – 2006
 Institutional Communication Office.

VIVO – TCO Tele Centro Oeste Celular
 2000 – 2002
 Public Relations and Corporate Communication.

SESC – Social Service of Commerce
 1994 – 1999
 Social Communication Advisory.

Research and Institutional Projects

• Member of the Committee for the Consolidation of the Communication Policy, Federal Institute of Brasília (2022–2023)
  
   
• Member of the Zero Waste Sustainability Committee, Federal Institute of Brasília (2021–2023)
  
   
• Innovation Showcase Project (IFB) – Research on technological platform architecture for innovation products and services (2019)
  
   
• Furniture Restoration Project (IFB) – Communication strategy and dissemination of academic activities (2019)
  
   
• Portfolio of Innovative Business Projects (IFB) – Mapping and development of institutional brands; FabIn – “Fábrica de Ideias” database (2018–ongoing)
  
   

Extension and Outreach Projects

• Educom.Com Project – Media Literacy Education for upper secondary students
   Partnership between the University of Brasília and the Federal Institute of Brasília (2022–present)
  
   
• From Bean to Cup Project (IFB)
   Launch of the 1st and 2nd editions of the Affective Map of Cafés of Brasília; “Show Class” methodology (2022–2023)
  
   
• Brasília at 60 through the Perspective of IFB (2020–2021)
  
   
• “The Gourmetization of Events” Project (2018)
  
   
• Water Resources Conservation Project
   Partnership with the National Water Agency (ANA); training of public elementary school students on the conservation of Lake Paranoá (2017)
  
   

Publications and Conference Presentations

Journal Articles and Proceedings (Accepted / Published)

• Paulino, F. O.; Lopes, M. F.; Marra, M.; Oliveira Fontenele, L.; Soares, R. M. (2025). Communicational citizenship in digital environments: The Brazilian Media Literacy Strategy and the Educom.Com experience. Revista ECO-Pós (Online).
  
   
• Paulino, F.; Lopes, M. F.; Marra, M.; Soares, R. M. (2024). Proceedings of the XVIII Brazilian Conference on Citizen Communication.
  
   
• Soares, R. M. (2024). II Brazilian Week of Media Literacy.
  
   
• Paulino, F.; Lopes, M. F.; Marra, M.; Soares, R. M. (2023). Educom.Com Project in upper secondary classes at IFB.
  
   
• Soares, R. M. (2022). Media Literacy Education at IFB for Upper Secondary Students (Conference abstract).
  
   
• Soares, R. M. (2022). Communication, Gamification, and Social Media (Full paper).
  
   
• Soares, R. M.; Kieling, A. S. (2019). Research Project on the Innovation Showcase of IFB.
  
   

Other Publications

• Soares, R. M. (2020). Revista Identidade IFB. Federal Institute of Brasília.
  
   
• Soares, R. M. SESC registers 1,000 users. Revista Fecomércio.
  
   
• Manual of Communication Policy, Federal Institute of Brasília (2021).
  
   
• Press Office Manual, Federal Institute of Brasília (2021).